You built the brand.
We run it in America.

We operate your US business on your behalf. Think of us as your US general manager and the operating team underneath it — we run entity, compliance, storefront, payments and tax as Merchant of Record, fulfillment, marketing, and support, all on one data layer and one dashboard. We are not a tool you log into and use. We are the operator who runs the day-to-day so your team back home doesn't have to rebuild a US company from scratch.

The full path from incorporation to first sale, then ongoing operations: US entity and EIN, registered agent, FDA/MoCRA registration and US Agent designation where applicable, import classification, a storefront on your own domain, payment and multi-state tax automation as Merchant of Record, 3PL onboarding and fulfillment, marketing execution, customer support, and continuous compliance monitoring. One team coordinates all of it instead of you stitching a dozen vendors together.

Yes — fully. You own the brand, the IP, the products, your US bank account, the customer relationships, and your ad accounts (in your name, on your card). BARO operates the rails; you keep everything that defines the business. We are not a distributor and we never take your margin or your brand. If you ever leave, your accounts and customer data come with you.

It's the hardest version of the problem, so solving it first makes everything else easier. A Korea-to-US brand carries every workflow a US-domestic brand has, plus FDA/MoCRA, import classification, US Agent designation, FX, and multi-state tax. Korea is also the number-one cosmetics exporter to the US and the corridor is structurally uncontested today. We start here on purpose; the same operating model extends corridor by corridor.

For a focused catalog, weeks rather than months — our first merchant was selling in the US three weeks after kickoff and profitable within three months. Timelines stretch with larger SKU counts and tighter compliance categories, and we'd rather set the real expectation than oversell it. We'll give you an honest timeline for your specific catalog before you commit.

A distributor buys your product and takes the margin and the customer; a 3PL only moves boxes. BARO does neither. We operate the whole US business while you keep the brand, the margin, and the customer relationship — and a 3PL is just one of the rails we coordinate, alongside payments, tax, compliance, and marketing. One operator across all of it, not a single point solution you still have to manage around.

It's deliberately aligned with the value you receive: a one-time launch setup, a share of sales only on the storefront we operate as Merchant of Record, and channel-specific terms elsewhere — we don't take a cut on channels where we don't run the rails, so the model stays fair as you scale. We'll walk through the exact numbers for your situation on a call. The fastest way to see if BARO fits is to book one — tell us about your brand and we'll map your US launch.